Digital Boost: TikTok Monetization & Growth Opportunities for Eswatini SMEs in 2026 and Beyond

Introduction
Eswatini is advancing its digital transformation through the Government’s Digitalisation Strategy (2024–2028), themed “Government in Your Hand” (GIYH). This initiative aims to build a more connected, innovative, and inclusive digital economy.

For Small and Medium Enterprises (SMEs), these developments offer potential avenues to enhance efficiency, reach new markets, improve access to financial services, and increase competitiveness. Many organisations view digital transformation as an important consideration for long-term growth.

Context from Recent Reports
Recent analyses highlight the role of digitalisation in Eswatini’s economic outlook. The World Bank’s Eswatini Economic Update notes that the economy is projected to grow by approximately 5% (in relevant periods), with digital transformation identified as one contributing factor for sustaining growth, improving productivity, and supporting job creation in sectors such as agriculture, trade, and services.

The country has made notable progress in digital infrastructure, with reports indicating around 95% 4G population coverage. Internet usage stands at approximately 58%, suggesting room for broader adoption by businesses and individuals.

The 2024 Digital Readiness Assessment placed Eswatini in the “systematic” stage of digital advancement overall, with noted strengths in the People, Economy, and Government pillars.

Additionally, the National FinTech Strategy (2025–2030) seeks to foster a trusted, resilient, and competitive digital finance ecosystem to support innovation and financial inclusion.

These initiatives provide a supportive environment for businesses exploring digital tools.

Practical Considerations for SMEs in 2026
SMEs may wish to evaluate the following areas:

1. Digital Infrastructure
   Reliable connectivity forms a foundation for many modern operations. Options include broadband, mobile services, cloud platforms, and emerging solutions such as 5G or satellite internet where available. Cloud services can support cost management, collaboration, scalability, and continuity for tasks like inventory, customer data, and team coordination.
2. Cybersecurity Practices
   As digital activities increase, so do associated risks. SMEs can consider implementing basic measures such as:

• Multi-factor authentication (MFA)
• Strong password policies
• Regular software updates
• Staff awareness training
• Routine data backups Evolving regulatory frameworks on cybersecurity and data protection are expected to shape the environment. Cybersecurity supports business continuity and customer confidence.

1. Digital Payments and FinTech Tools
   Digital finance options, including mobile money, payment gateways, online invoicing, and related financing solutions, can assist with cash flow and transaction efficiency. The National FinTech Strategy may create additional opportunities in this area.
2. Strengthen Your Online Presence
   Many customers research options online. SMEs can consider:

• A professional website
• An optimised Google Business Profile
• Active social media channels
• E-commerce where suitable
• Digital marketing activities These steps may help extend reach beyond local areas.

4.5 Leverage TikTok for Expanded Reach and Monetization
TikTok has emerged as a powerful platform for SMEs in Eswatini, offering new opportunities to connect with wider audiences and generate revenue.

With TikTok’s official monetization rollout in Eswatini (announced early June 2026), local businesses and creators can now access features such as Live Gifting, Video Gifting, and enhanced brand partnership opportunities. These tools allow SMEs to showcase products, share behind-the-scenes content, run promotions, and earn directly from engaged audiences through virtual gifts and collaborations.

Why it matters for SMEs:

• Significant organic reach potential with relatively low production costs.
• Ability to build a loyal community and convert followers into customers.
• New income streams that can complement traditional sales.
• Alignment with the broader digital economy push under the GIYH strategy and National FinTech initiatives.

Practical tips: Create short, engaging videos highlighting your products/services, participate in trending challenges, go live for product demonstrations, and explore collaborations with local influencers. As the platform grows in Eswatini, early adopters may gain visibility and monetization potential.

5. Digital Skills Development
   People drive successful adoption. Organisations can support ongoing training in relevant areas such as digital tools, cybersecurity awareness, data handling, and emerging technologies. Reports emphasise skills development as important for broader digital potential.
6. Engagement with Initiatives
   Staying informed about government digital services, procurement opportunities, innovation programmes, skills initiatives, and industry events can help identify resources and partnerships.

Common Challenges
SMEs often encounter barriers including skills gaps, connectivity costs, adoption hurdles, and financing access. Reports indicate that a significant portion of SMEs face obstacles in digital adoption.

A phased approach is often practical: start with a basic digital maturity review, prioritise high-impact areas, and scale gradually. Working with experienced providers can help manage risks.

Looking Forward
Digital transformation involves adapting to technological, economic, and market changes. As Eswatini progresses with its strategies, SMEs have the opportunity to participate in the evolving digital landscape.